Before creating “Sammarco”, Giovanni was simply a fan of perfumes. He had a master’s degree in Law, but he started the Fragrance Scout perfume blog in 2010; in addition to contributing to other online magazines.
Like many bloggers, he visited all the Italian niche perfume exhibits and became familiar with the perfumers and their works. Later he decided to turn perfumery into a profession. He first made contacts with suppliers of rare animal materials to return gray amber, civet paste and castoreum glands to European perfumers, who were not happy with the modern chemistry of perfume. He also added other materials such as absolute orris, absolute jasmine, etc. Finally, Giovanni moved from his native Italy to Switzerland to start a perfume brand: “Sammarco”.